how to write a good blog post

How To Write A Good Blog Post – A few tips!

Knowing how to write a good blog posts will determine if you have loyal visitors. This blog post will give you 10 tips about how to write a good blog post. There are a few important areas to think about for each post that will help your blog content be shared and read over and over again. Think about each section as a blog post template. Please read each section carefully and you will be on your way to better blog posts.

What Type of Blog Writing Format To Use?

How you setup your blog matters. Using headers for each main idea helps readers and search engines understand what each section of your blog is about. Before you write content, write headings first. Usually 8-10 will do for most topics. Thing about your topics and break it down into that many sections.

Each section is a deep dive into one aspect of your main topic. An example of this may be a blog post with the “Best Ways to Coach Basketball” being the topic. You can then break that main topic down into dribbling, defense, shooting, condition, you get the picture. Each of those areas become subtopics that you provide the reader with more information.  This will inform them and keep them reading.

The most readable method to use is providing medium length sentences in sets of three or four in each subtopic. Think, a small, informative paragraph at a time. This serves two purposes. First, it helps you write focused blog content, and second it helps the reader zoom in on the exact information they are looking for. Both of you will appreciate that, trust me!

Use as many paragraphs per subtopic that you need in order to fully answer the subtopic. Give the readers the information they came for. This creates loyalty. Imagine going to the see Avengers 4 and yet the theater play Cocoon instead. You would walk out, and ask for your money back, possibly. Not fully answering the question they came to your blog for would cause the same effect.

If a subtopic is more than 5 paragraphs long, break it up with at least one image or media. We are visual, and too much text in one section could cause a loss of interest on the reader’s part.

Knowing Your Audience When Writing Blog Posts

Depending on the niche you are writing for may require you to change how you write and the visual aspects of your blog posts. Let me give you a blog example or two to illustrate this. A blog post about skateboarding should include more images and media related to the topic. Why? Because skateboarders are often looking for “how-to” examples to improve their skills.

The lingo in the blog post should include the lingo that the skateboarding community uses. This will help you connect with them. Highly important. The skateboarding culture is one of persistence but looser language and usually a younger crowed. Knowing how they think and talk is important to how you should write your blog posts.

Another blog example would be a post about new planet discoveries. This community is more scientific in nature. You may have an image or two, but you might want to include charts, graphs, and tables that the scientific community is more in-tuned with seeing and appreciating. Again, this will help you connect to your audience.

The last tip about audience and blog posts is asking your audience what they want you to write about. Engaging the community is a great way to get fresh ideas for your next blog posts.

And if you want help choosing blog topics that make money, click here.

Types of Voice To Use In A Blog

The best type of voice to use in a blog is from first person. Even if you have a team of bloggers using ‘I’ is very effective. The reason for this is personalized connection to the reader. Remember, there is technically only one author for a blog post. So connecting in the first person voice with a reader goes a long way.

People do not like talking to companies. Imagine when there is a problem with your cable service and you have to call the cable company. You have a negative image usually when it come to the term “we.” So write from the first person. Also, do not be afraid to share your own personal experiences when you write. I use “we” a lot in my face to face conversations. I find “we” from time to time after reading my blog posts weeks later. Takes practice.

How Many Pictures Should I Add?

The number of pictures that you should add to a blog post depends on the post. If there are step-by-step directions in posts that are best illustrated by pictures, you should have many. As long as they are relevant. If you do not have procedures then 2-4 should do. You want just enough to break the possible monotony of reading. Make sure that the pictures are dazzling and worth a look.

Pictures just because should not be added to a blog post. If the pictures or images do not serve a purpose, then after about three the reader is shown to lose interest. Keep it relevant. Focus more on the content than the pictures in blog posts.

How Many Topics To Write About In A Blog Post?

The more focused your blog posts are the better. Having a blog post with a single focused topic with multiple subtopics is a great format to use. However, there are times when two topics are so interconnected that you can and probably should write about both.

For instance, as a blog example, if you are writing a blog post about how to pitch in baseball as one topic, you can have another topic in the same post about the physical wear and tear of pitching and the medical help you can seek for injuries. Not really a subtopic of pitching, but a topic well enough related to have content value to the reader.

How Much Content Should You Create?

Each blog post should be between 1500-2500 words. Sounds like a lot right? Well it feels like a lot when you are writing it. However, according to multiple research studies, the average person reads 200-300 words per minute with about a 60% comprehension rate. So, if you want engagement, and comprehension of the topic you are writing about, go deep. Going deep is a blog post template item that will help you get and keep visitors.

Writing 1500-2500 words will keep the reader on your page and provide them a lot of content to digest. This also helps your authority in the topic area you are writing about. Think about it, do you trust someone who can explain 500 words worth of how to fix your car or 2500 words worth. Give me the person who can talk all day about the ends and out of how to rebuilt an engine than a person who cannot.

The length of your blog posts will increase the trust of your readers with your blog and of you and the author. More is better, but ensure that you are providing great accurate content.

Citing Sources in Blog Posts

citing sources in blog posts

Citing sources in blog posts is a great way to ensure that you are delivering accurate information and to build trust and authority of your blog. First, doing the research is obviously important, however when a visitor reads that you have done research it creates trust. It shows the reader that you are so concerned about providing them the correct information that you not only looked it up, but shared it with them in case they want to read more.

Search engines like Google and Bing like when you cite resources as well. It is possible that will help your blog post rank higher. So, as a component of a good blog template, cite resources when appropriate, which means do research. This will carry you far if you begin the practice of it with a new blog.

Writing Blog Posts and Affiliate Marketing

Making money from blogging is a great means to earn passive income. When providing affiliate marketing or e-commerce opportunities to readers, lead them to it. Part of the information that you want to provide in a post which you are attempting to get someone ti purchase a product or service is value and utility.

Explaining why a product or service has high utility will entice readers to click on the link for it. To do so, give five reasons why you would purchase the product or service that you are pitching. Write about how you would use it and why. And also, do not be afraid to talk about the limitations of the product or service and the reasons why you would still purchase it.

Value is another important component when writing blog posts and affiliate marketing. People do not mind spending money, but they want to feel like they are getting a lot out of what they paid. Explaining why a product or service you are selling has value over a different product or service should increase your sells. Find other products and do a comparison. It is worth it.

Should I Use Links In My Blog Posts?

Many people think they should not use external links in their blog post. DO IT! Your blog is there as a resource to others. Providing links to other useful websites or blogs is a way to demonstrate that. It is not about holding on to a visitor through isolation. It is about giving readers what they came looking for.

Finding resources outside of your blog and providing it to visitors will encourage them to revisit your site. Again, it builds trust and authority when you are perceived as a resource. Help others first, then yourself. That gains loyalty.

How To Use Ads in Your Blog Posts?

When you think about how to use ads in your blog posts, think volume. You do not want a bunch of ads floating on your page. I use Google Ads which will automatically place ads on my websites. Each post that I might may have up to two additional ads on the page. Both usually affiliate marketing links. That’s it. Let Google place what they want and up to two for yourself.

This is not a rule, but has worked for me when thinking about a blog template that will drive traffic and keep it on my website. No one likes spammy ads, so please avoid it.

Wrap Up

I hope that this content has been of value to you. Please check out the other posts on and leave a comment or question. And if you are interested in other posts like that, please sign up for our FREE Newsletter below. Till next time!

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