There are a few website tools Google loves on WordPress because it helps the titan search engine find and organize your information faster and more efficiently. This post will explore website organization structure, how to increase WordPress speed, WordPress SEO, how they help you, and how they can help Google. Let’s just right in!
There are some key areas that you have to pay attention to if you are using WordPress as for a blog or website. These areas are organization, speed, SEO, images, file size, and connectivity. I am going to share information about each of these with you.
Honestly, this information comes from many of the mistakes I have made with WordPress. I simply had to spend time fixing them to ensure my blog would perform how I wanted it to perform. So, I dug in, did some research, and arrived at a few tools that now help me tremendously.
Website Organization Structure
The first tool is not a plugin on WordPress. Instead, it is how your website organization structure is set up. Headings are wildly important to search engines to understand how your website or blog is set up. Many people use headings as a way to make a portion of the page or post look nice. Although they have this added value, what they are really for is helping Google and other search engines understand your website organization structure.
Think about it like a pyramid with three sections. H1 or Heading 1 is for your big picture idea of a potion of your page. It is at top of the pyramid and your content here paints the main idea of that section. It is shorter than the other sections of the pyramid, but is all important to the framing the content of that section of your page or post as a website organization structure.
For every H1 on your page or post you should have two to three H2 or Heading 2 sections under a H1. The H2 sections explain H1 in more detail. They give the reader and the search engines the truly significant information that you want to put out there. Think about it as a “how-to” section of the page that starts dives deep and gives the reader action steps.
H3 or Heading 3 goes even further for a section of H2. A good example would be a H1 that reads, “How to Fish,” with a H2 reading, “Fishing For Bass,” with a H3 being “Fishing For Large Mouth Bass in Bad Weather.” Each heading becomes more and more specific for the reader and the search engine. Organizing your content this way helps keep the reader engaged and helps them get to the information that they really want to read.
Heading can go all the way the H6. You have to decide, based on your content how to organize each section. Keep the reader and the search engine in mind when you do so because they are the ones judging your work. It might look good to you, but might not be functional for them. This can hurt your rank in Google and other search engines or may cause the reader to exit your page or post quickly. Headings and website organization structure are website tools Google loves!
There are many WordPress editors available as plugins that you can download and add for free. Most of them have a PRO version with some extra bells and whistles that can be helpful. It all depends on your style and the complexity of your website or blog. However, there are a few to mention that sync well with Google.
The Classic Editor that comes with WordPress for free is great. It will take care of most of your formatting, image, audio, video, link, and proofing needs. It is simple to use, and the icons for each function are intuitive. There are times that I am creating a post with a different WordPress editor and I find myself switching back to the Classic Editors. For most, this is the way to go especially if you are new to WordPress.
The Gutenberg Editor was released recently. This has many more functions than the Classic Editor. The cool part about this editor is that it helps you arrange your content in blocks or snippets that helps readers and search engines understand it a bit better. You can add color and other visuals to these blocks. Lists, tables, quotes, code, and links are easily inserted. It’a the classic editor on steroids. The only downside is that there is no word count. I like using the Gutenberg Editor when visual effects are necessary to deliver the content and help with my website organization structure.
Another great editor is the Elementor. The advantage this editor has over the others is you can drag and drop features directly into your blog. At first Elementor seems like it’s complicated, but with a little practice it can save you a boat load of time and headache. It has a bunch of great features, many of which I have not yet explored. It is also used by over 1 million WordPress users. Check it out, make your life a bit easier so you can focus more on your content. Another set of website tools Google loves.
Increase WordPress Speed
Speed is king when it comes to websites and blogs. Both Google and readers pay attention to how quickly a site loads. Who wants to wait around for information these days? If your website or blog is loading too slowly Google may downgrade your potential rankings, and readers my leave your website. Obviously, no one wants this. So you have to always be looking how you can increase WordPress speed.
A plugin that I depend upon for speed is Hummingbird. Bottom line, once I used it I did notice that it had increase WordPress speed significantly. And, my blog was already running at above average speed. The plugin supports through caching, compression, and asset optimization and can increase WordPress speed.
Caching helps through saving a virtual snapshot of your blog or website on Google or on the hard drive of those who visit your site. This way, pages load quicker as they either navigate through your site or visit it again. Because this snapshot already has your content organized on it, there is an increase in speed of load time. A big plus for you.
Compression is another important feature of Hummingbird. Data sent from your site to Google or a visitor is compressed, sent, then decompressed. This reduces data size of information sent and allows for your website or blog to be displayed quicker. Again, a boost for you, your visitors, and Google. The faster the better and this will definitely increase WordPress speed.
Lastly, there are many file types, both internal and external that may be on a blog page. Images, links to other sites, ads, videos, you get the picture. All of these things can slow loading speed. To increase WordPress speed Hummingbird restructures these files in such a way to maximize transfer and load time. This makes Google and readers very happy, and hopefully you as your website performance increases. Speed is THE website tool Google loves. And good website organization structure help with loading time. The more you can increase WordPress speed, the more visitors will return.
Truth be told: You do not need a plugin to address WordPress SEO. However, if you are feeling absolutely compelled to use a plugin for this, I would recommend All in One SEO and Yoast. These two plugins dominate the SEO plugin market. Let me explain why.
All in One SEO is a basic, straightforward plugin that focuses on what matters with SEO: title, keywords, and description. In my opinion, these three areas, along with writing great, useful content is all you need to rank. The plugin focuses on these areas and makes it easy to type in the information you need for SEO. The plugin also takes care of your sitemap which is also an important WordPress SEO factor. The Pro version has a few added features that help but are not necessary to good SEO. And if you want additional help with WordPress SEO and SEO in general for blogs and websites, read our post on Building A Blog Google Will Rank.
Yoast is sort of the Cadillac of SEO plugins. It has many features, including keyword density, headings, word count, readability, to mention a few. Yoast will give you great feedback on some of the technical aspects of SEO. It also uses red, yellow, and green icons to give you feedback on your SEO. However, the free version of Yoast limits you to only one focus keyword. So, you have to pay if you want more than that.
If you are just starting the world of blogging and websites, use All in One SEO. If you have mastered the craft and are looking to refine your search engine results, Yoast may give you the boost you are looking for. I have to say it again, content is the most important part of SEO. Focus most of your efforts in writing valuable content first as well as website organization structure. Consider using some of the SEO plugins as website tools Google needs in order to find you.
Website Tools Google Loves: Images on WordPress
People are mostly visual, so including images on WordPress is a big factor in engaging your audience. They truly do speak a thousand words and keep people reading your content. Downside is that images have larger file sizes, which slows down your speed, which could drop your rank and views.
In order to get around this, there are a bunch of plugins that will compress your image files or store them elsewhere. This speeds up your website and the images on WordPress play less of a role in load speed. Smush is a plugin that I use that compresses the size of images so that the transfer speed and load speed remain within a good range.
The coolest feature of Smush is that it will automatically compress current and new images that you place on your post or page automatically. It is worth a download and an add. There is a paid version of Smush that does greater compression, but at least include the free version in your bank of plugins. Add bonus, you will not see a change in quality of the images on WordPress with this plugin. Images are one of the most simple website tools Google loves.
WordPress Adsense Template
One thing that I HATE about WordPress are theme updates. When themes are updated, any scripts that you may have running in the header or other section are wiped out. So, you have to to insert them again. Having a WordPress Adsense template comes in handy. This allows you to put that script back in to the header and other sections of your website even though there is a theme update. The time you will have is invaluable.
For theme update management I use the WordPress Adsense template in the Ad Inserter plugin. The plugin allows you to control what scripts show in anywhere on the website. It allows you to have 20 or so different custom sections (like the footer, header, sidebar) with what ever script you would like to insert. Then, at a click of a button, it does the work for you. This way, if your theme is updated, press a button to put it all back together how you needed.
This is especially important for unique website designs where you want Adsense script to only show in specific places. Bonus is that the plugin will insert any script you need, any where you need. Get this one!
Forums on WordPress
If you would like to place forums on WordPress powered blogs or websites, BuddyPress is an easy go to! The plugin usually comes as a standard installed on WordPress and will allow you create not just Forums on WordPress, but an entire community. This is a big deal especially if you have created a content specific niche site and you want to increase visitor engagement. The plugin has endless features and is relatively secure. You are able to create multiple forums, moderate what is posted, and ensure that you have visitors that are adding value to your website and to other visitors. Use it!
These are some of the plugins that I have found useful over time and from making mistakes. I hope that they are useful to you if you chose to try them. I am always looking to improve what I do, and how I do it. If this has been helpful to you, please read my other posts on Broketobest.com and sign up for our Broke To Best Newsletter. A few times a week I send out postings like this one that will help you on your journey. It is completely free. To sign up, simply scroll to the bottom of this post and you will find the Newsletter sign up area. Hope that you enjoyed reading about the Website Tools Google Loves on WordPress. Thank you, and until next time!